Beyond Arrivals : Emerging Opportunities for Georgian Firms in Tourism Value Chains

Georgia’s current tourism offering is oriented toward low-spending neighboring markets and, although there is growth in high-spend global markets, the share is still very small. The report asks and answers two questions: (i) How are emerging trends changing the structure of tourism global value chains and how can Georgian firms benefit from these changes? (ii) What policy reforms, capital investment, or skills development is needed to increase Georgia’s value chain competitiveness in each of these key tourism offerings?